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Email Marketing Manger

Client: Aro In House R&D

Date: 2014

Skills: Research, Prototype, Interaction design, Visual UI Design.

Project Description

As part of the redesign of the company platform an email marketing manager was to be designed. This is an application that allows hotel or shop clients to create email campaigns to send to customers. The application allows for listing of contacts, segmenting email marketing lists, reporting on email open rates, bounce rates click through etc. The application also allows users to create a campaign by selecting a template, naming the campaign and moving into the email designer. The email designer allows the user to edit their template colours, images and text without using code. They can preview their campaign and use the CMS emulator to view it on a number of devices. This project was extensive and involved a great deal of competitor research. With a limited number of user’s questionnaires and phone interviews were the main method of gathering research from users on what they would like.

Clients were asked to detail difficulties with the old system. The old system had very limited editing functionality and this was something many clients wanted changed. Sketch prototypes, and wireframes were created using Balsamic. Front end, Back end, marketing and UX teams came together to decipher what would be included and to test the various prototypes. In some cases, scaled back versions were created and developed over time based on user feedback.