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Ovolo Hotel Group Responsive website UX / UI

Client: Ovolo Hotels Hong Kong and Australia

Date: 2016-17

Skills: Functionality requirements gathering, content audit, UX/ UI design based on research gathered from client questionnaires, a/b testing and heatmapping. Visual Design incorporating brand style while emphasising key calls to action.

Live Site: Ovolo Hotels

Project Description

This project involved the design of a responsive, multilingual group hotel website with multiple modules. These hotels were based in Hong Kong and Australia. The client required the site to have three main components: ovolo.com, ovolo.hk and ovolo.au. The .hk site for example linked off to each of the properties in Hong Kong, displayed Hong Kong special offers and information. Then the individual sites for each hotel were created under this. Ovolo had a strong ‘funky’ brand and this needed to be strong throughout the design. But their main requirement was to improve conversion. The design was created using research obtained from heatmapping, hotjar, a/ b testing and analytics. Examples of data include the consistent placement of booking panels, a clean open booking widget, quickbook features, reasons to book display, Room imagery focus and ease of navigation.

This project involved the design of a responsive, multilingual group hotel website with multiple modules. These hotels were based in Hong Kong and Australia. The client required the site to have three main components: ovolo.com, ovolo.hk and ovolo.au. The .hk site for example linked off to each of the properties in Hong Kong, displayed Hong Kong special offers and information. Then the individual sites for each hotel were created under this. Ovolo had a strong ‘funky’ brand and this needed to be strong throughout the design. But their main requirement was to improve conversion. The design was created using research obtained from heatmapping, hotjar, a/ b testing and analytics. Examples of data include the consistent placement of booking panels, a clean open booking widget, quickbook features, reasons to book display, Room imagery focus and ease of navigation.